SEMA 2023 is here! It’s that time of the year, when automotive enthusiasts from around the world come together to reconnect and explore the seemingly never-ending array of industry products and processes. SEMA brings more than 150,000 people from more than 140 countries into Las Vegas each year, and this year started on Halloween (Oct. 31) and ends on Friday, November 3rd. Greenlight Marketing’s team is on the ground in Vegas, visiting with old friends and connecting with new ones. The sheer volume of gadgets and souped-up vehicles is almost overwhelming, but not quite. If you’re a gearhead, or if you just love really cool car stuff, then SEMA is a one-of-a-kind experience like no other. Unfortunately, as industry professionals know, SEMA isn’t open to the general public – it’s a trade show for manufacturers, buyers, retailers, e-tailers, distributors and of course, marketing companies, like Greenlight! From the moment you step off the Las Vegas monorail at Boingo station near the convention center, which is now one of the (if not the) biggest convention centers in the world, with more than four million square feet of meeting space, you hear the revving of 1200 horsepower engines, and you can small the rubber from the asphalt as cars drift and burnout just feet from you. This is SEMA!
