Digital Marketing

PPC/SEM:

Attract customers near the bottom of the funnel, those ready to make a decision by leveraging pay-per-click advertising. Deliver the right message to the right audience at the right time by executing a variety of ads on Google, including search, video, display and Gmail. And more!

The process:

• Define client goals: Review historical PPC performance. Research the competition and project potential ROI (return on investment).
• Keyword research: Identify effective, relevant keywords (match type) and assign to targeted ad groups/campaigns.
• Build PPC campaigns: Develop relevant text ads. Pinpoint geographic targeting. Utilize custom audiences. Assign appropriate keywords to relevant ad groups associated with branded and programmatic campaigns (search, video, display).
• Landing pages: Build, refine, optimize custom landing pages (multivariate testing).
• Tracking, measuring, and reporting: Consistently track, and measure against KPIs.
• Campaign optimization: Refine campaigns to align with client objectives.

SEO:

“Be found” by powering your online brand.

A well optimized website is the foundation for organic growth and maximum online positioning. A strong SEO program will enhance your online presence and deliver results.

• Capture and own organic market share.
• Expand market reach, visibility and increase brand awareness.
• Increase quality traffic through various devices.
• Increase conversions.
• Future proof your online brand.

Our integrative approach to organic marketing is a unique process which meets the demands for modern SEO requirements to achieve maximum organic search potential. Our unique approach to SEO provides the most effective digital solutions for your website utilizing local SEO, content marketing and more!

Organic strategies include data driven local search solutions through local SEO to increase your site’s visibility, organic rankings and expand market reach ensuring the accuracy and visibility of your business location information on top search engines, directories, apps and social networks. We get your business data listed everywhere it matters.

Every SEO program should include a well-planned content marketing strategy. Like gas to a car, relevant quality content posted frequently and consistently is the fuel for organic growth. A well-rounded content marketing strategy produces many amazing benefits and results:

• Establishes your brand as the voice of reason in your industry.
• Establishes your site as a credible authority within search engines.
• Increased organic traffic and search rankings.
• Captures new customers and sales.

Greenlight can also write and produce content strategies for social media, commercial advertisements for print ads, banner ads, PPC ads, radio, and television commercials or any medium that requires a commercial message. Cross channel marketing with traditional advertising and digital media can be incorporated to synergize the marketing message.

Social Media:

• Build a social presence: Customize and refine and brand strategy that will generate likes, followers, engagement and leads.
• Identify social trends: With the social space constantly changing, our job is to stay on top of trends and look for opportunities that will take your brand to the next level.
• Creative & copy: Our team of talented graphic designers and copywriters will put together a strong collection of organic posts and advertisements that work with your brand strategy and fit the best practices of social media.
• Build social campaigns: From lead generation to traffic, we develop a strategy across applicable platforms to get the best outcome for your advertisements.
• Tracking, measuring, reporting: Consistently track engagement, KPIs and trends to stay on top of optimization opportunities.

Affiliate Aggregation Management (AAM):

We partner with affiliates to expand audiences and help our clients reach more potential customers. Greenlights offers a customized combination of affiliates that can be optimized to fit your individual needs. We vet the vendors. We manage the process, and the partnerships, which saves you time.

UX/UI /Web Development

At Greenlight, we are your trusted partner in creating captivating, user-centric digital experiences. Our team of experts combines the art of design with the science of technology to craft websites that not only look stunning but also function seamlessly.

With a keen focus on user experience (UX) and user interface (UI) design, we take your vision and transform it into a digital masterpiece. Our tailored solutions ensure that every click, scroll, and interaction is not just smooth, but also meaningful. We understand that a website is often the first point of contact between you and your audience, which is why we prioritize creating designs that leave a lasting impression.

Our commitment to excellence extends beyond aesthetics. Greenlight websites are designed to be responsive, intuitive, and optimized for performance. Whether you’re a small business looking to establish an online presence or a large corporation aiming to enhance your digital footprint, our website design and development services are tailored to meet your unique needs.

Experience the Greenlight difference and let us bring your online vision to life. Elevate your web presence with designs that inspire, engage, and convert. Choose Greenlight for innovative website design and development that truly sets you apart in the digital landscape.