Media Services

Targeted advertising with ROI and ad budget in mind

Although people consume information differently today, media, whether traditional media or digital media is still effective today as it was decades ago! Our expert media team will create your marketing mix, maximize your marketing budget and get great results from media channels.

Our Expert Media Team Avoids Pitfalls with the Right Media Mix

You need an expert team to help you select the right media mix and avoid budget-busting pitfalls. Don’t settle for amateurs who will blow your advertising budget and have nothing to show for it.

Contact Us Today for a FREE Marketing Assessment

Greenlight will review your brand’s presence so you can find out what’s working well, what could be working better, and what opportunities you might be missing – all at no cost.

The Media team at Greenlight can effectively plan, negotiate, buy, and optimize advertising space and time across a multitude of various platforms to reach the target audience and achieve marketing goals. Our buyers have the following skills and qualities:

If your advertising doesn’t effectively reach your audience, you’re falling behind your competitors who are!

The Media team at Greenlight can effectively plan, negotiate, buy, and optimize advertising space and time across a multitude of various platforms to reach the target audience and achieve marketing goals. Our buyers have the following skills and qualities:

• Analytical Ability: analyze data from various sources, such as market research, audience insights, campaign performance, and media trends then use this data to make informed decisions and optimize media buying strategies
• Negotiation skills: We go head-to-head with media vendors and publishers to get the best rates, placements, and terms for our clients. We believe in leveraging market knowledge and develop vendor relationships to secure the most effective and efficient media deals.
• Communication skills: It is vital to communicate clearly and persuasively with our clients, colleagues, and media partners. In addition, we will present media plans and proposals, explain rationale and recommendations, and report on results and outcomes.
• Business knowledge: At Greenlight we stress alignment of media buying strategies with the client’s budget, timeline, and expectations. This includes being aware of the competitive landscape and industry best practices.
• Empathy: We breakdown the target audience to understand their needs, preferences, behaviors, and motivation to select the most relevant and engaging media platforms, channels, formats, and messages for the audience.

Stop your competitors from stealing your market share!

Call Us Today (816) 601-1956

Experience: Greenlight’s media team is experienced and highly skilled in developing and delivering the right media marketing mix.

Relationships: We develop true partnerships with our clients. We want to understand your business objectives to develop the best media strategy.

Deliverables: Timely review and deliverables to meet important deadlines.

Contact Us Today for a FREE Media Assessment

Greenlight will review your brand presence so you can find out what’s working well, what could be working better, and what opportunities you might be missing – all at no cost.

Print

Newspapers reach millions of people every day and are one of the most trusted mediums, with 82 percent of customers trusting it when making a purchase decision, according to Marketing Sherpa. Newspaper ads can be very targeted, as they are often delivered to certain geographic areas, and specific sections of the paper can speak to certain audiences. For example, newspapers are a great way to reach older demographics that may be less receptive to digital advertisements. Newspaper audiences also tend to be educated and/or higher earners. Additionally, magazine audiences are highly targeted, allowing marketers to focus on relevant consumers without wasting budget. Audiences are generally more interested in your advertising and expect it. There is also the added benefit that magazines may have a strong brand associated with them, which can add credibility to your ad.

Text blast marketing is a strategy of sending text messages to a large number of customers at once. It is a form of opt-in marketing, which means that customers must subscribe to receive the messages. Text blasts are beneficial when used for:

• Mass communication: sending important updates, announcements, promotions, or reminders to many recipients simultaneously.
• Marketing campaigns: promoting new products, sales, discounts, or special events to the target audience directly and quickly.
• Customer engagement: sending personalized messages, exclusive offers, or surveys to gather feedback and improve customer satisfaction.
• Appointment reminders: sending text blasts to remind customers of upcoming appointments, reservations, or service deadlines, reducing no-shows and improving overall scheduling efficiency.
• Order updates: sending text blasts to notify customers about order confirmations, shipping updates, delivery status, or any issues related to their purchases.
• Event invitations: sending text blasts to invite customers, partners, or employees to attend corporate events, conferences, webinars, or workshops, ensuring broad reach and maximizing event attendance.

Advantages include:

• High open and response rates: text messages have an average open rate of 98%, compared to 20% for emails. Text messages also have a higher response rate than emails, phone calls, or social media.
• Cost-effectiveness: text messages are relatively cheap to send and receive, compared to other marketing channels.
• Convenience and accessibility: text messages are easy to send and receive on any mobile device, regardless of the internet connection or the type of phone. Text messages are also more likely to get read and evoke a response than other forms of communication.

Let the Pros at Greenlight Create the Perfect Media Marketing Mix for You – Call us Today!

(816) 601-1956