Traditional Media

Sometimes You Can’t Beat the Classics

In the automotive industry, people can appreciate the value of reliability and longevity. You don’t throw away something that gets the job done. Although digital advertising channels might get more attention, tried-and-true methods can still deliver great value for many businesses.

A Place for Everything

As a full-service marketing agency, Greenlight has the resources and vision to thoughtfully blend traditional and digital media into an effective holistic marketing strategy for your business.

More Bang for your Buck

Our media buying and planning team considers your total marketing budget to figure out the optimum mix of media channels based on your goals and target audience.

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When utilized properly out-of-home advertising is beneficial and less costly than TV or radio and can make a great impression on consumers. Billboards, transit ads, wallscapes, vehicle wraps, and other outdoor ads can be customized, considering the location of the advertisements and target audience in a particular region. These ads offer wide coverage, advertising to various groups of people for one price. For these reasons, out-of-home advertising can be a good choice for your brand. When choosing to use out-of-home advertising, you along with your Greenlight team will figure out how to create a personalized experience to reach your audience.

Direct mail is a marketing strategy that involves sending a physical letter, package, mailer, brochure, postcard, etc. to your prospects and/or current customers. It’s used in both B2C and B2B selling, although more commonly with consumers. Physical mail has less competition that email and gives an advertiser the chance to be creative. Whether you plan to send postcards, gifts, or a detailed letter, mail is a chance to create something personal for your audience and stand out.

Newspapers reach millions of people every day and are one of the most trusted mediums, with 82 percent of customers trusting it when making a purchase decision, according to Marketing Sherpa. Newspaper ads can be very targeted, as they are often delivered to certain geographic areas, and specific sections of the paper can speak to certain audiences. For example, newspapers are a great way to reach older demographics that may be less receptive to digital advertisements. Newspaper audiences also tend to be educated and/or higher earners. Additionally, magazine audiences are highly targeted, allowing marketers to focus on relevant consumers without wasting budget. Audiences are generally more interested in your advertising and expect it. There is also the added benefit that magazines may have a strong brand associated with them, which can add credibility to your ad.

Let Greenlight traditional media advertising rev up your marketing today!

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