How PPL Works
Let Quality Leads Come to You
Let Quality Leads Come to You
Put the Power of Affiliate Marketing to Work
Four key steps to successful PPL lead generation.
What is a Pay-Per-Lead Campaign?
Pay-per-lead is a marketing strategy where an ad agency contracts with a network of affiliates to promote a client’s products or services and pay the affiliates a commission based on how many sales leads are generated.
PPL campaigns can be a highly effective way of extending your marketing reach and building awareness of your brand. Because you only pay for the valid leads you get, PPL campaigns can also be a very budget-friendly option.
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PPL Step By Step
Client Profile
The client creates a profile of the type of customer they want to get leads from. For example, the client might want leads from people who manage fleets of company delivery vehicles. They also work with the marketing agency to establish criteria for what will be considered a valid lead.
Customer Profile
The marketing agency identifies sites in their network of affiliates which would be likely to get traffic from users who match the client’s customer profile to promote the client’s products and services.
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Affiliate Performance
The affiliates post content on their site promoting the client’s product or service and encouraging users to fill out a form with their content information, often in return for something like a buyer’s guide or other information.
Lead Aggregation
The marketing agency aggregates all the leads from the affiliate sites, validates them based on the criteria established in advance, and pays the commission to the affiliates for valid leads, and then sends the valid leads to the client for their sales team to convert.
Let our PPL team rev up your pay-per-lead campaigns today!
Why Choose Greenlight for PPL Campaigns?
The Greenlight Marketing Team has decades of successful experience with PPL marketing. We work with only the highest-quality affiliates and constantly review results so that we can remove low-performing sites from our network and add new partners.
Choosing Greenlight for your PPL campaigns means you’ll be getting complete transparency. You’ll always know the cost, source, and delivery method for any given lead you get from one of our campaigns.
We continually optimize and iterate on our PPL campaigns, so that we get better and better at finding leads from customers who are most likely to convert and so that you get more value from your PPL budget.
Start Generating Sales Leads Today!
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