SEO Process

An SEO process that gets results!

A well planned and executed SEO process and optimization plan should execute a holistic and integrative approach to organic website strategy. This plan should execute search engine optimization efforts that are performed on-site and off-site to maximize the organic potential. For example, if you want to improve your search results in Google, why would you not optimize your Youtube videos and connect them to the content on the website? Google owns Youtube and Google thinks highly of themselves. Therefore, taking advantage of Google properties to maximize optimization efforts only makes sense.

This means your SEO process should execute basic and advanced optimizations on the website and optimize trusted and respected third party properties off of the website. This holistic process should cover SEO best practice requirements to mirror off-site optimizations to on-site optimations to achieve maximum potential for organic search and organic marketing.

Many SEO”s or agencies may bullet point a long list of “SEO activities” they perform, but rarely is there an actual process or rhyme or reason to any of it. It’s treated as more of a task list to check off and usually concluded by claiming to optimize or target a list of keywords in so doing. However, a more effective SEO strategy is to incorporate a process that not only maximizes efforts, but one that allows search engine optimization efforts to provide the most effective SEO solution that works within the overall digital strategy, improves the online brand, and solidifies a very critical but often overlooked value of future proofing the online brand.

Call Today for a FREE SEO Analysis (816) 601-1956

This unique approach to SEO provides the best opportunities to most effectively reach the goals and objectives of the website through maximum SEO benefits.

Another point of note is that good SEO solutions should consider both technical and visitor optimizations. People often get so caught up in the technical aspects of SEO that they forget about the actual visitors. This is where visitor enhanced (or engagement) optimizations (VEO) come in. Both SEO and VEO are essential to achieving overall performance goals from your overall SEO strategy. This is another reason of why having a well thought out SEO process that considers all aspects of optimizations is vital to your organic success. Your overall SEO strategy should ensure that your organic execution impacts the major traffic types (organic, referral, direct), all traffic sources and mediums (Google, Bing, social sites, etc.), all device types (desktop, mobile, tablet) and across all channels (local optimizations, mobile optimizations, video optimizations, content marketing and design modifications) etc.

Contact Us Today for a FREE SEO Analysis!

Pre Lauch Set Up
The staring point of SEO usually involves obtaining access to all required areas. This includes access to the website, analytics, Search Console, Bing Places, Google properties, and all other tools and properties that can be connected and utilized. This may also involve creating backup files, taking a snapshot of the current site status, creating a benchmark analysis, setting up reporting metrics and any other aspect that will impact performance.

WordPress / CMS Optimizations and SEO Launch Elements
Depending on the CMS, installing and setting up initial launch elements including but not limited to installing / optimizing essential site files, plug-ins, site links, implementing essential technical settings, URL structure etc. are all very important to get started properly. Proper monitoring of Search Console, analytics and other tools is important.

Site Structure
Site structure is an essential foundational piece to proper website optimizations. This involves the way content is organized and how information on the site is categorized and delivered to the visitor. There are best practices that search engines look for to maximize organic search positioning based on topic and theme relevance of content, subjects and keywords. With rapid advancements of AI, this is even more important. The part of this process involves the proper implementation of information architecture which not only involves content delivery but may also include technical modifications and corrections to elements hindering SEO, menu / keyword modifications and menu linking modifications where necessary. May involve other technical adjustments to install essential coding on the site where necessary, updating essential site files where necessary, etc.

Contact Us Today for a FREE SEO Analysis!
Let us Integrate A Successful SEO Process for You!

Call Us Today (816) 601-1956

Basic and Advanced Optimizations and Markup Language
There is a lot more to optimizing a website page than just installing basic meta tags. Of course, these should be used, but there is also a best way to do it. Basic and advanced optimizations should be layered across the URLs of the website and the elements of the pages should be marked up for maximum effectiveness. The site optimizations should then merged with off-site optimizations across various channels. This leads to an increase of brand visibility, organic traffic, rankings and increased ROI. Optimizations should occur anywhere optimizations can and should be implemented.

Site Speed, Programming, Additional Coding
Another aspect of SEO which is very important. Site speed is a factor in organic site performance. Security is another major factor. It’s vital that these elements are properly maintained, checked and updated when necessary.

Site Growth: Growing the Website Through Content Additions and Optimizations
Content is like gasoline to a car. High-quality, relevant content should be added consistently and frequently. Content can come in many forms such as text, video, images, audio, infographics etc. Content that accelerates your brand is vital to the growth of your online website.

Visitor Enhancement – User Engagement
This is where the VEO or visitor engagement optimization factors come in. Technical SEO gets visitors to the site, visitor engagement is where the visitors engage and interact on the website. Visitor engagement is where goals and objectives are realized. You want your users to engage the material on the website, whether that’s through obtaining information, filling out a lead form, requesting more information, watching a video, or any other type of engagement, you want your visitors to act. This is where proper UX / UI website design elements are important. Split testing page elements such as call-to-actions, buttons, images etc. become very important.

Off Site Marketing Strategy and Traffic Generation
Various off-site marketing and traffic generation strategies to grow quality traffic and conversions can enhance overall performance and expand online reach. From content syndication to local SEO to other strategies, trusted off site properties should be optimized and utilized for maximum organic marketing potential.

Let our SEO team rev up your optimizations today!

Greenlight’s SEO process considers each of these areas and optimizes several different facets within each. We know how to maximize your site potential within each of these areas to grow your bottom line results.

Start SEO Today!

Call Us Now (816) 601-1956