Text Blasts

Texting Campaigns That Perform

Why Should Your Business Use Text Blast Campaigns?

Text blast marketing can be an effective part of your marketing arsenal, especially for time-sensitive or other urgent, high-relevancy messages. By deploying a successful text strategy, your business can be more effective at engaging your audience.

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Benefits of Effective Text Marketing Campaigns With Greenlight.

  • High Open Rates
  • Direct and Personal Contact
  • Wide Reach
  • Clear and Actionable
  • Good for Time Sensitive Offers

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Texting Campaigns to Effectively Connect With Your Market

Text blasts, or mass text messages, can be highly effective in certain contexts, but their success depends on how they’re used and the audience being targeted.

Like any other marketing tactic, text blasts have their own unique strengths and weaknesses. You need to understand them to decide whether text blasts are a useful tool for your needs. Here are some factors that influence effectiveness.

  • High Open Rates: Text messages generally have a much higher open rate compared to emails. Studies show that text messages are often opened within minutes of being received, making them a great way to get immediate attention.
  • Direct and Personal: SMS is more personal than email or social media, and many people check their phones more frequently than they check their email inboxes. This makes text blasts a good way to communicate urgent or time-sensitive information.
  • Wide Reach: Nearly everyone has a mobile phone, and SMS works on all mobile devices, even basic ones. This makes it a universal communication tool.
  • Short and Actionable: Texts are brief, which forces you to keep your message clear and actionable. If you need someone to take immediate action (e.g., RSVP, buy a ticket, redeem an offer, contact a rep), text blasts are ideal.
  • Good for Time-Sensitive Offers: For businesses, SMS can be great for flash sales, limited-time offers, event reminders, or appointment confirmations where time is of the essence.

 

Reach your Audience with Effective Text Blasts!

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Greenlight Email Marketing Campaigns Can Accelerate Your Business Growth

Things to know when considering text blast campaigns and why you should allow experienced professionals to run your text blasts.

  • Intrusiveness: If not done correctly, text blasts can be perceived as intrusive, especially if they’re sent too frequently or to people who haven’t opted in. This can lead to opt-outs, complaints, or even legal issues in some regions.
  • Limited Content: SMS is limited to a short character count (usually 160 characters), which can make it difficult to convey detailed information. You’ll often need to include links to direct users to your website or other platforms for more details.
  • Cost: Sending mass texts can be more expensive than email marketing or social media outreach, particularly if you’re sending to a large list of contacts.
  • Legal Compliance: You must comply with regulations like the Telephone Consumer Protection Act (TCPA) in the U.S. or GDPR in Europe. These laws require that recipients opt in to receive text messages and give you clear consent before sending marketing or promotional texts.
  • Risk of Overuse: Too many texts can annoy recipients, leading to high opt-out rates. It’s important to balance frequency and relevance to avoid negative feedback.

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Using Text Blasts Effectively

Like any other messaging channel, there’s a right way and a wrong way to utilize test blasts. Their unique characteristics make them best suited to delivering certain kinds of messages to certain audiences.

When to Use Text Blasts

  • Event Reminders: A quick text reminder for an upcoming event, appointment, or deadline.
  • Special Offers: Sending exclusive discounts, promotions, or flash sales to your subscribers.
  • Customer Service Alerts: Notifications about service outages, shipping updates, or other relevant information.
  • Surveys and Polls: Asking for quick feedback or input from customers or subscribers.
  • Urgent Notifications: For things like security alerts, emergency updates, or time-sensitive messages.

Best Practices for Using Text Blasts

Get Permission

Always ensure you have the recipient’s consent to send SMS messages.

Provide Value

Make sure your messages are relevant and provide value to the recipient, whether it’s a discount, important update, or useful information.

Be Concise

Since text messages are short, make sure to get straight to the point without unnecessary fluff.

Timing Matters

Be mindful of when you’re sending texts. Avoid sending them too early in the morning or too late at night.

Offer an Opt-Out

Always give recipients the option to unsubscribe from future messages.

Great Text Campaigns from Greenlight Marketing

When used judiciously, text blasts can be an effective part of your marketing arsenal, especially for time-sensitive or other urgent, high-relevancy messages. But if you don’t use them thoughtfully, you run the risk of annoying recipients or even running afoul of regulations. Greenlight Marketing understands how and when to use text blasts campaigns that deliver results and don’t drive away your customers. Contact us today and let us start developing and deploying a successful text strategy for your business today!

 

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