Web Development


Front End vs Back End Development

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Front-End vs. Back-End Web Development

If you’re looking for a team to build a new website for your brand or overhaul your existing one, it’s easy to become frustrated by all of the technical jargon you encounter. For example, you might run across references to “front-end” and “back-end” web development. What’s the difference between them? How do you know which one you need for your project?

In reality, the difference between front-end and back-end web development is pretty easy to understand. As for whether you need a front-end or back-end developer to work on your site… well, that depends on your goals and the scope of work. The good news is that Greenlight Marketing’s web design team has the “full-stack” (oops, more jargon!) expertise to handle your project whatever your objectives.

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Comparing the Roles of Front-End and Back-End Developers

A modern brand website is a complex machine. Like most other types of machine, there’s a “front end” that users interact with to make the machine do what they want it to do, and a “back end” full of “moving parts” that make the machine actually function.

It might be tempting to argue that one is more important than the other. However, it’s important to remember that while it might be alright for a highly specialized machine to only be understood by a few trained operators, a good business website needs to be usable by everyone. This means that both back-end developers who make the site function and front-end developers who make sure people can actually use it have an integral role.

 

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What Does a Front-End Web Developer Do?

Front-end development is everything that the user sees and directly interacts with; it’s concerned with designing a site that’s aesthetically pleasing and intuitive to use.

Front-end developers use web programming languages like HTML, CSS, and JavaScript to design and implement the UX/UI component of the site. They consider all of the content that the website needs to include and then figure out how to organize and present that content in a way that looks good and is easy for visitors to navigate. They ensure that the site looks right and functions correctly across the wide variety of browsers and devices that visitors might use and optimize the site’s performance so that everything loads quickly.

 

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What Does a Back-End Web Developer Do?

Back-end development is what makes the site run “under the hood,” processing data, making everything function, and maintaining security. For example, back-end developers ensure that when users fill out a lead form or make a purchase, the data goes where it’s supposed to without being lost or leaked.

Back-end developers mainly work with databases, servers, and application programming interfaces (APIs). Using languages like Ruby, Java, and Python, they program the site so that it properly processes, stores, and (when appropriate) deletes data. They need to be able to troubleshoot and fix problems. Like front-end developers, they also play a role in making the site snappy and fast by optimizing how server-side applications respond to user interactions on the front end.

 

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How to Understand Front-End and Back-End Web Development

Still struggling a little to understand how front-end and back-end development fit together to make a modern business website? Let’s try some analogies!

Think of it this way: the front end of the website is a store where customers can come in and browse the products and talk to employees about their needs. The back end is the whole logistics system that gets the products to the store to go on shelves.

Consider another analogy: a back-end developer is more like an architect who plans a building so that it serves its functional purpose and is structurally sound. A front-end developer fills the empty structure with appliances, furniture, and everything else needed for people to actually live and work inside.

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If your website needs an outward-facing overhaul so that it looks more modern and is easier to navigate, that’s front-end development. On the other hand, if you need to completely overhaul the way your site functions – to serve as an e-commerce platform, for example – then you also need back-end development.

Greenlight Marketing offers full-stack web development services to clients in the automotive industry. That means that our team is proficient in both front-end and back-end web development, so we can handle any project from a UX/UI refresh to a ground-up rebuild.

 

Get in touch today and let’s start a conversation about how we can make your brand’s website work better for your business goals.

(816) 601-1956