Creative Services to Build Your Brand
Like a beautiful car and exotic car, creative marketing turns heads.
Greenlight’s branding solutions will capture eyes and generate results.
From the start, car culture has been a way for people to express their personalities. To succeed in the automotive industry, you need a brand that has personality as well. Greenlight Marketing provides the creative guidance to help you express what your brand is about and make your audience look twice in a time of short attention spans.
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A brand is not just a logo or a set of colors. A brand is the identity your company has formed in the minds of your target audience. It’s your products, but also all of the tangible and intangible qualities that consumers associate with those products.
Think about Ford. You probably immediately pictured the iconic blue oval with its script font. Or maybe you pictured a Mustang or an F-150. That’s their brand – and it’s instantly recognizable. It’s the same with Pennzoil and yellow logo with the red bell. Or even Little Trees’ pine tree-shaped air freshener.
Now you might be thinking: My small business’s brand can never be as iconic as a brand like Ford. Well, it certainly won’t if you don’t make building your business’s brand a priority! Even the smallest businesses can benefit from a more thoughtful and creative approach to how they market themselves. No matter how niche your industry, it pays to be recognizable.
The role of creative services in marketing is to help you define your brand personality and then produce marketing materials that express that personality consistently and effectively.
From logos to the copy that describes your products and services, your marketing material should tell a consistent story about brand that aligns with how you want your target audience to think of you.
Greenlight can help guide you through the process of defining what you want your brand identity to be and then expertly create marketing materials that promote that brand across a wide variety of media channels.
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Brand strategy is the foundation of successful creative marketing. You have to understand what your brand is before you can sell it to your target audience. Is your brand professional and authoritative? Playful and a little edgy? Competitive and performance-oriented? The brand identity you choose also has to take into account the audience you’re trying to reach.
Anyone can write, but not everyone can write good marketing copy. Effective copywriting captures your brand’s “voice” and resonates with your target audience, from headlines that initially get the audience’s attention to building a convincing case for how your products and services will satisfy the audience’s needs.
Graphic design is the art of using visual content to identify your brand and convey messages to your target audience. It includes things like logo design, but also carefully choosing and creating images and understanding typography and visual hierarchy to get the audience’s attention and achieve your messaging goal.
Art direction goes hand in hand with graphic design in many projects. Art direction is coming up with the creative concept and visual style of a project and then overseeing and guiding the execution of that project to bring the vision to life in a way that achieves your goals.
The automotive industry is about motion. Video can be a powerful marketing tool for your business, but doing it right takes more than pointing a phone. It takes planning, pre-production, and post-shooting production and editing get a product that will deliver value for your business.
Whatever your goals, Greenlight Marketing’s team has the creative vision and skillset to get you there.
Contact us today and let us put you on the road to becoming an iconic brand in your industry!
Call us Today!
(816) 601-1956
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Greenlight Marketing
5200 Metcalf Ave, Ste 302A
Overland Park, KS 66202
info@greenlightmarketing.com
(816) 601-1956
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