Video Marketing
Expand Your Reach with the Power of Video
Expand Your Reach with the Power of Video
Greenlight Marketing Video Marketing Services
Our staff of professional and dedicated copywriters know how to maximize the impact of your brand.
Video is Vital for Marketing Success
The power of video as a marketing tool simply can’t be ignored. And why not? It’s easily digestible, memorable and visually captivating. But it’s not something that’s easy for a lot of marketers to create and manage on their own.
Don’t worry, we’re here to help. Let’s take a look at video marketing and give you some tips for using it to your advantage.
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What is Video Marketing?
Video marketing is the use of video content to promote products, services or an organization. This can include things like testimonials, demos and tutorials, product videos, webinars and animations.
How Can You Use Video?
Video can be used in a variety of ways, including:
If Your Video Doesn’t Effectively Communicate to Your Audience, Your Competitors Are.
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Why Should You Use Video Marketing?
Video is an essential part of any successful marketing strategy – with good reason. It offers a number of benefits including:
1. Video Increases Conversions
According to a 2023 Wyzowl report, 87% of marketers who use video claim boosted their sales.
Because it’s more captivating than static images and text, it keeps the attention of web visitors, while simultaneously showing the value your brand provides.
2. Video Helps SEO
Video can also help your site improve its search engine ranking, helping you capture more organic traffic.
According to the same Wyzowl study, surveyed marketers reported video increased dwell time on their website. As Google uses this as a factor in its ranking algorithm, good video content can help you rank higher in search results.
3. Video Content is Easier to Digest
If a picture is worth a thousand words, a video must be worth a million. The use of video makes it much easier for people to understand what you’re selling and why they need it. They’re a great way to show your value proposition and educate potential buyers about both your offering and your business.
Thus. strategically employing video in your marketing efforts can help you build a stronger brand.
4. Video Encourages Social Shares
People love to share videos on social media – it’s the whole reason Instagram shifted to a more video-focused format and TikTok even exists.
If you can create charming, engaging and/or insightful videos that your audience enjoys watching, they’ll also share them with their social circles. And that means increased exposure and more social followers.
Let us Help You Reach Your Audience Today.
How is Video Content Created?
In an era of smartphones, everyone can produce video content at anytime from nearly anywhere. Whether it’s professional gamers livestreaming their gameplay, floor footage from a tradeshow or homemade how-to videos, mobile devices let everyone play Spielberg.
But not every piece video content is suitable for marketing. After all, that footage you took of your niece blowing out her birthday candles probably isn’t going to move the needle for your auto accessories business. Sure, it’s cute, but it’s not something your target audience is going to care about, let alone interact with.
Quality video content requires skill and strategy. You have to have an understanding of framing, composition and lighting, among other things. That’s where Greenlight comes in.
Greenlight Creates Unforgettable Video
To help you exceed your marketing goals, Greenlight Marketing employs an expert video production team. With decades of experience, they’ll work closely with you to identify your needs and determine the best way to reach your target audience.
From there, we’ll plan out the entire shoot/production cycle, before shooting a single frame. We develop scripts if necessary and know how to coax powerful testimonials out of even the most reticent subjects.
Then, only after we’re satisfied with our footage, we assemble the video, add graphics and music as needed, while keeping you in the loop at every stage of the process.
The result is powerful video pieces that you’ll not only love, but they’ll get the returns you need too.
Maximize the Power of Your Brand With the Video.
Our Creative Services
Video marketing is just one of the many creative services Greenlight offers. We also provide:
Graphic design is the process of using visual content to convey specific messages to your audience. It includes things like visual hierarchy, typography and various types of images, each working in conjunction to achieve the same goal.
The process of overseeing and guiding the visual aspect of a project, art direction requires a creative vision and visual style, as well as the ability to collaborate to bring the project to life.
Comprised of all the intangible elements that describe your business, brand strategy helps shape how your targets think about you. Employing a long-term strategy, it includes brand awareness, brand equity and public sentiment.
Using the right words makes a big difference in marketing. Our veteran team of creative copywriters know how to speak to your audience in a way that is impactful and effective.
Proven Creative Expertise
As a full-service marketing and advertising agency, Greenlight provides all the creative services you need, in-house. We have the skills and expertise to help you maximize your impact and improve ROI.
Together, we’ll determine a strategy that carefully looks at where you are currently and where you want to go. Then we’ll develop concepts that will make that a reality.
Make Your Brand Stand Out From the Crowd – Call us Today.
(816) 601-1956
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