Email marketing is not going away. But there’s a right way and a wrong way to do it. It’s the difference between emails that audiences are excited to open because they contain interesting news and exciting offers, and emails that have them rolling their eyes and looking for the “Unsubscribe” button.
Email marketing maintains its place in the marketers’ toolbox because it has unique advantages and because it’s proven to be effective at keeping audiences engaged and generating repeat customers
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We are a full-service marketing agency with professional and dedicated digital marketing experts that know how to generate results.
If You Aren’t Effectively Connecting With Your Market Via Email, Other Email Marketers Are.
Value
Compared to many other marketing channels, email campaigns are extremely cost-effective. Businesses of any size can reach a mass audience or particular segments of their audience with specifically crafted messages without needing a huge budget.
Precision Targeting
Emails can be tailored to parts of your audience or even individuals in a way that other types of marketing cannot. According to Campaign Monitor, personalized emails have 14% better click-through rates and yield 10% more conversions, on average.
Scalability
Going hand in hang with precision and personalization, email marketing has the advantage of scalability. It’s easy to create an email blast for an audience of 100 or an audience of 10,000.
Metrics
Businesses can track open rates, click-through rates, conversions, and other valuable metrics from their email campaigns. This data can be used to refine both future email campaigns and marketing through other channels.
Stop Your Competitors From Stealing Your Market Share.
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Greenlight Email Marketing Campaigns Can Accelerate Your Business Growth
Experience: Greenlight’s marketing team is experienced in email marketing and know how to generate results.
Relationships: We implement your objectives and develop an email marketing plan.
Transparency: Data metrics track the success of your email campaign.
Compliance: We understand and adhere to the rules of the road. We understand CAN-SPAM compliance. We do that for you so that you don’t have to.
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Choose Greenlight Marketing to handle your email campaigns
Email campaigns that get opens and clicks start with strong creative. We take the time to understand your brand – or help you refine it – so that we can create campaigns that reflect your business “personality” and make your audience take notice.
We’re always tuning up our campaigns for better performance. Using multivariate testing, we can see how factors like the time messages are sent and variations in the subject line influence open and click rates, then use that data to inform future campaigns.
According to a recent study by Campaign Monitor, almost half of all email opens are now on mobile. Your emails must use mobile-friendly templates for your campaigns to succeed. We know how to make the mobile device optimizations necessary for email campaigns to deliver value.
The last thing you want is for your emails to go directly into your audience’s spam folder because your domain has been blacklisted. We know the ins and outs of spam regulations, so we can make sure your campaigns stay compliant.
Connect With Your Audience With Emails That Convert
Email is a great avenue to get your message directly across to target audience. Email is still one of the most effective forms of direct marketing in the digital world. Email marketing is an art and a science. But it’s more than just sending a basic message in an email in hoping someone will read it and then take action. The right message at the right time makes all the difference between a deletion or a conversion.
Let’s Talk About Building Better Email Campaigns for Your Business – Contact Greenlight Today
(816) 601-1956
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